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Privacy Policy

Thank you for visiting the High Peaks Resort web site and for reviewing our Privacy Policy

This Privacy Policy was last updated on August 1, 2013.
High Peaks Resort (“HPR”, “we” or “our”), owns and operates the websites
located at www.highpeaksresort.com, www.m.highpeaksresort.com; (each a “Site” and collectively “the Sites”).
HPR respects and is committed to protecting the privacy of our users. To demonstrate
our commitment to safeguarding your privacy, we have created this Privacy Policy to
explain how we collect information about you through our sites and how we use such
information. In order to fully understand our privacy practices, we encourage you to
read this Privacy Policy. This Policy applies to information we collect about you on or
through the Sites.
We strive to provide you with an Internet experience that delivers the information,
resources and services that are most relevant to you. To achieve this goal, part of the
operation of our Sites includes the gathering of certain types of information about Site
users.
Information We Collect About You
This Privacy Policy covers the two types of information we gather on our Sites, personal
and aggregated. The term “personal information” refers to data you voluntarily provide
to us in connection with your use of our Sites and services that identify you and/or your
company, including, for example, your name, e-mail address, phone number, company
affiliation, physical address and/or certain other personal information. The term
“aggregated data” refers to general, abstracted information regarding visitors and users of
our Sites, including traffic patterns, number of visits to certain pages, visits from other
websites or to third-party websites linked to our Sites, use of particular services or
features on the Sites or on other websites reached through our Sites.
How We Use Your Personal Information
We take care to ensure that your personal information is not used in a manner that is
unknown or disagreeable to you. You may wish to submit an information request about
one of our hotels, participate in one of our promotions, or subscribe to our e-mail or
postal lists. To facilitate your request, we may ask for certain necessary personal
information. Should you provide it, we will only use it for the purpose specified on the
information-gathering form.
Information collected on our Sites may be used to:
    * Create customer profiles
    * Register you as a hotel guest
    * Plan and purchase hotel accommodations
    * Enter your email in our promotions or sweepstakes
    * Send marketing communications or surveys to you
    * Respond to your questions or suggestions
    * Improve the quality of our Sites
In deciding whether or not to join such lists, please note the hotel lists are only used for the hotel’s purposes. We do not sell, rent or share any of your personal information with any other third parties without your consent, nor do we use it for unapproved commercial purposes. You may request to be removed from our lists at any time. All emails distributed to our lists will contain easy, online access to unsubscribe. You may either follow the directions to unsubscribe or send an email requesting removal of your information to marketing@highpeaksresort.com.
How We Use Aggregated Information
We are constantly improving the Sites and adding new features and services. We monitor
aggregated data regarding use of the Sites for marketing purposes and to study,
improve and promote use of the Sites. In connection with such purposes, we may share
aggregated data with third parties collectively and in an anonymous manner. Disclosure
of aggregated data does not reveal personal information about individual Site users.
Secure Reservations
If you decide to make an online reservation on a Site, you will be linked to a reservation
interface housed on the site of and operated by a company whose sole role is to capture reservation information, however, it is operated in partnership with the hotels and under the same privacy policy.
Protecting your Information; Security
We want you to feel comfortable about using our Sites for your travel, so we have
implemented a security program to keep information that is stored in our systems
protected from unauthorized access. Our Sites are hosted in a secure environment. The
Site servers/systems are configured with data encryption technologies and
industry-standard firewalls. When you enter personal information, your data is protected
by Secure Socket Layer (SSL) technology to ensure safe transmission.
Withdrawing Consent to Use or Changing your Personal Information
If, after permitting use of your personal information, you later decide that you no longer
want to be included on our lists, or otherwise be contacted by HPR or the Sites, you do not
want HPr to use your personal information in the manner disclosed in this Privacy Policy
or at the Site, simply tell us by sending an e-mail to marketing@highpeaksresort.com
or by clicking on the “Unsubscribe” button at the bottom of our email communication to
you.
You may change or modify your personal information that is out of date or inaccurate
by filling out a new form on the Site, or by going back to your confirmation email that
your receive when registering on the Site and choosing the option to modify your
information.
Exceptions to this Privacy Policy
Except as described in this Privacy Policy, we will not use or disclose your personal
information, except to the extent we believe release is appropriate to comply with the
law; enforce or apply our Terms of Use and other agreements; or protect the rights,
property, or safety of HPR, our hotels, our users, or others. In addition, if all or
part of HPR is sold or merged into another entity, the information we have about you
may be transferred to a third party as part of that transaction. We will take steps to
assure that no personal information that is transferred will be used or shared in a
manner inconsistent with this Privacy Policy without your consent. However, in the
event of a sale or merger, your continued use of the Sites or any our services signifies
your agreement to be bound by the privacy policy and other applicable terms of the
subsequent owner.
Use of Cookies and Pixels
To enable features on the Sites, We may assign one or more “cookies” to your Internet
browser. Cookies, among other things, speed navigation through our Sites, keep track of
information so that you do not have to re-enter it each time you visit our Sites, and may
provide you with customized content. A cookie is an Internet mechanism composed of a
small text file containing a unique identification number that permits a web server to
send small pieces of information or text by means of your browser and place them on
your computer's hard drive for storage. This text lets the web server know if you have
previously visited the web page. Cookies by themselves cannot be used to find out the
identity of user.
In addition, we use transparent “gif” files (also called "pixels") to help manage online
advertising. Ordinarily our advertising management partners provide the pixels.
These files enable an advertising partner to recognize a unique cookie on your Web
browser, which in turn enables us to learn which advertisements bring users to our
website. Our advertising partners’ use of cookies and pixels is discussed below.
We use cookies and pixels to collect and maintain aggregate information about Site use.
While in the process of browsing our Sites, you supply non-personal information, such as
the type of destination you're exploring, which pages you view, etc. We use this
aggregated data only in the ways explained in this Privacy Policy. We do not connect
aggregated data to individuals’ names, addresses, or other identifying information.
You have the ability to accept or decline cookies. Most browsers automatically accept
cookies, but you can usually modify your browser setting to decline cookies if you
prefer. If you choose to decline cookies, you may not be able to take advantage of
some of the Sites’ features that depend on cookies, and some advertising preferences
that are dependent on cookies may not be able to be respected.
If you choose to accept cookies, you also have the ability to later delete cookies that
you have accepted. In Internet Explorer 7, you can delete cookies by selecting “Tools”,
“Delete browsing history” and clicking the “Delete Cookies” button. If you choose to
delete cookies, any settings and preferences controlled by those cookies, including
advertising preferences, will be deleted and may need to be recreated.
Third-Party Advertising and Links to Other Websites
Our site includes links to other websites. We do not provide any personally identifiable customer information to these third-party websites.
Children's Privacy & Parental Consent
This Site is not designed or intended for use by children under the age of 13. Should we
become aware that we inadvertently acquired personal information or other data from
users under the age of 13, we will delete the information as soon as possible.
Your Consent To This Privacy Policy
Use of the Sites constitutes your consent, as well as the consent of the company for
whom you use the Sites and whose information you submit (if any), to the terms of this
Privacy Policy, including the collection and use of your information by us, as described in
this Privacy Policy. Please do not submit the personal information of other individuals
unless you are authorized to do so.
Changes to this Privacy Policy
We reserve the right to change this Privacy Policy at any time. When we post
changes to this Privacy Policy, we will revise the “last updated” date at the top of the
this page. Changes will always be prospective, not retroactive. Should we make any
material changes to this Privacy Policy that alter the use of your personal information,
we will notify you of such change by email. In that email, you will be provided with the
opportunity to have your information deleted from our database. If you have questions
about this Privacy Policy or how we use your personal information, please contact us
at marketing@highpeaksresort.com.