We strive to provide you with an Internet experience that delivers the information, resources and services that are most relevant to you. To achieve this goal, part of the operation of our Site includes the gathering of certain types of information about Site users.
What Personally Identifiable Information is Collected?
We may collect basic user profile information from all of our Visitors. We collect the following additional information from Authorized Customers & Visitors:
Google AdWords: Using cookies to determine past site use, remarketing delivers targeted advertising to users. You can opt-out of receiving these advertisements by using the Consumer Opt-Out process at http://www.networkadvertising.org/choices/ .
Google Analytics Demographics and Interest Reporting: By serving up the Google Analytics tracking code from the DoubleClick.net advertising network, tracking data on the Site is augmented by key demographic indicators, such as age, gender, and interest, allowing us to further analyze and inform site design, functionality and configuration.
How We Use Your Personal Information
We take care to ensure that your personal information is not used in a manner that is unknown or disagreeable to you. You may wish to submit an information request about one of our hotels, participate in one of our promotions, or subscribe to our e-mail or postal lists. To facilitate your request, we may ask for certain necessary personal information. Should you provide it, we will only use it for the purpose specified on the information-gathering form.
Information collected on our Site may be used to: create customer profiles, register you as a hotel guest, plan and purchase hotel accommodations, enter your email in our promotions or sweepstakes, send marketing communications or surveys to you or improve the quality of our site. We may also use
Personally Identifiable Information to contact Visitors and Authorized Customers in response to specific inquiries, or to provide requested information.
Protecting your Information
We want you to feel comfortable about using our Site for your travel, so we have implemented a security program to keep information that is stored in our systems protected from unauthorized access. Our Site is hosted in a secure environment. The Site servers/systems are configured with data encryption technologies and industry-standard firewalls. When you enter personal information, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.
Partner access to Personally Identifiable Information
Storing Personally Identified Information
Personally Identifiable Information collected by the High Peaks Resort is securely stored and is not accessible to third parties or employees of High Peaks Resort except for use as indicated above. A number of tools may be used for data collection, including:
To enable features on the Site, We may assign one or more “cookies” to your Internet browser. Cookies, among other things, speed navigation through our Site, keep track of information so that you do not have to re-enter it each time you visit our Site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer’s hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of user.
Links to Other Websites
Our site includes links to other websites. We do not provide any personally identifiable customer information to these third-party websites. Please note that when you click on one of these links, you are moving to another website. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours.
Withdrawing Consent to Use or Changing your Personal Information
You may change or modify your personal information that is out of date or inaccurate by filling out a new form on the Site, or by going back to your confirmation email that your receive when registering on the Site and choosing the option to modify your information.
It is possible to opt-out of data collection by using the following resources:
Network Advertisers Initiative Consumer Opt-Out: http://www.networkadvertising.org/choices/
Google Analytics opt-out plugin: https://tools.google.com/dlpage/gaoptout/
Children’s Privacy & Parental Consent
This Site is not designed or intended for use by children under the age of 13. Should we become aware that we inadvertently acquired personal information or other data from users under the age of 13, we will delete the information as soon as possible.