Privacy Policy

Learn More About Your Privacy Rights

Kid & parents at the outdoor family pool at High Peaks Resort

High Peaks Resort ("HPR", "we" or "our"), owns and operates the website located at ("Site"). High Peaks Resort respects and is committed to protecting the privacy of our users ("visitors") and users who register to transact business on the site ("Authorized Customers"). To demonstrate our commitment to safeguarding your privacy, we have created this Privacy Policy to explain how we collect information about you through our site and how we use such information. In order to fully understand our privacy practices, we encourage you to read this Privacy Policy. This Policy applies to information we collect about you on or through the Site. 

We strive to provide you with an Internet experience that delivers the information, resources and services that are most relevant to you. To achieve this goal, part of the operation of our Site includes the gathering of certain types of information about Site users. 

Secure Reservations 

If you decide to make an online reservation on the Site, you will be linked to a reservation interface housed on the site of and operated by a company whose sole role is to capture reservation information, however, it is operated in partnership with the hotels and under the same privacy policy. 

What Personally Identifiable Information is Collected? 

We may collect basic user profile information from all of our Visitors. We collect the following additional information from Authorized Customers & Visitors: Google Analytics: Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. 

Google AdWords: Using cookies to determine past site use, remarketing delivers targeted advertising to users. You can opt-out of receiving these advertisements by using the Consumer Opt-Out process at

Google Analytics Demographics and Interest Reporting: By serving up the Google Analytics tracking code from the advertising network, tracking data on the Site is augmented by key demographic indicators, such as age, gender, and interest, allowing us to further analyze and inform site design, functionality, and configuration. 


How We Use Your Personal Information 

We take care to ensure that your personal information is not used in a manner that is unknown or disagreeable to you. You may wish to submit an information request about one of our hotels, participate in one of our promotions, or subscribe to our e-mail or postal lists. To facilitate your request, we may ask for certain necessary personal information. Should you provide it, we will only use it for the purpose specified on the information-gathering form. 

Information collected on our Site may be used to: create customer profiles, register you as a hotel guest, plan and purchase hotel accommodations, enter your email in our promotions or sweepstakes, send marketing communications or surveys to you or improve the quality of our site. We may also use Personally Identifiable Information to contact Visitors and Authorized Customers in response to specific inquiries, or to provide requested information. 

Protecting your Information 

We want you to feel comfortable about using our Site for your travel, so we have implemented a security program to keep information that is stored in our systems protected from unauthorized access. Our Site is hosted in a secure environment. The Site servers/systems are configured with data encryption technologies and industry-standard firewalls. When you enter personal information, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission. 

Partner access to Personally Identifiable Information 

High Peaks Resort has entered and will continue to enter into partnerships and other affiliations with a number of vendors. Such vendors may have access to certain Personally Identifiable Information on a need-to-know basis for evaluating Authorized Customers for service eligibility. Our privacy policy does not cover their collection or use of this information. 

Storing Personally Identified Information 

Personally Identifiable Information collected by the High Peaks Resort is securely stored and is not accessible to third parties or employees of High Peaks Resort except for use as indicated above. A number of tools may be used for data collection, including: 

Use of Cookies 

To enable features on the Site, We may assign one or more "cookies" to your Internet browser. Cookies, among other things, speed navigation through our Site, keep track of information so that you do not have to re-enter it each time you visit our Site, and may provide you with customized content. A cookie is an Internet mechanism composed of a small text file containing a unique identification number that permits a web server to send small pieces of information or text by means of your browser and place them on your computer's hard drive for storage. This text lets the web server know if you have previously visited the web page. Cookies by themselves cannot be used to find out the identity of user. 

Cookies are used for a variety of reasons. We use Cookies to obtain information about the preferences of our Visitors and the services they select. We also use Cookies for security purposes to protect our Authorized Customers. For example, if an Authorized Customer is logged on and the site is unused for more than the established timeout duration, we will automatically log the Authorized Customer off. 

Links to Other Websites 

Our site includes links to other websites. We do not provide any personally identifiable customer information to these third-party websites. Please note that when you click on one of these links, you are moving to another website. We encourage you to read the privacy statements of these linked sites as their privacy policies may differ from ours. 

Webform submissions are protected by Google's reCAPTCHA service. By submitting forms on this site, you accept the general Google Privacy & Terms -

Add This 
Add This is a sharing platform which makes sharing content on the web easy. For more details on information they may collect please review their information page as well as the Add This Privacy Policy - 

Withdrawing Consent to Use or Changing your Personal Information 

If, after permitting use of your personal information, you later decide that you no longer want to be included on our lists, or otherwise be contacted by High Peaks Resort or the Site, you do not want High Peaks Resort to use your personal information in the manner disclosed in this Privacy Policy or at the Site, simply tell us by sending an e-mail to or by clicking on the "Unsubscribe" button at the bottom of our email communication to you. 

You may change or modify your personal information that is out of date or inaccurate by filling out a new form on the Site, or by going back to your confirmation email that your receive when registering on the Site and choosing the option to modify your information. 

It is possible to opt-out of data collection by using the following resources: 
Network Advertisers Initiative Consumer Opt-Out:
Google Analytics opt-out plugin:

Children's Privacy & Parental Consent 

This Site is not designed or intended for use by children under the age of 13. Should we become aware that we inadvertently acquired personal information or other data from users under the age of 13, we will delete the information as soon as possible. 

Your Consent To This Privacy Policy 

Use of the Site constitutes your consent, as well as the consent of the company for whom you use the Site and whose information you submit (if any), to the terms of this Privacy Policy, including the collection and use of your information by us, as described in this Privacy Policy. 

Exceptions to this Privacy Policy

xcept as described in this Privacy Policy, we will not use or disclose your personal information, except to the extent we believe release is appropriate to comply with the law; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of HPR, our hotels, our users, or others. In addition, if all or part of HPR is sold or merged into another entity, the information we have about you may be transferred to a third party as part of that transaction. We will take steps to assure that no personal information that is transferred will be used or shared in a manner inconsistent with this Privacy Policy without your consent. However, in the event of a sale or merger, your continued use of the Site or any our services signifies your agreement to be bound by the privacy policy and other applicable terms of the subsequent owner.

Changes to this Privacy Policy 

This Site may amend this Privacy Policy from time to time in order to meet changes in the regulatory environment, business needs, or to satisfy the needs of our Visitors, strategic marketing partners, and service providers. Should we make any material changes to this Privacy Policy that alter the use of your personal information, we will notify you of such change by email. In that email, you will be provided with the opportunity to have your information deleted from our database. If you have questions about this Privacy Policy or how we use your personal information, please contact us at